It is no secret that if your social media post doesn’t have a visual component it will get lost in your feed. So it stands without question that if you want your business to get noticed, you need to create visual content.
It is said that our brains process visuals 60,000x faster than text alone. Moreover, 90% of the information transmitted to our brains is visual. Authentic eye-catching imagery is what makes people stop scrolling and pay attention.
Visual connect increases message association, brand awareness, and engagement, not to mention enhance the overall design of your website. Thus having a huge impact on your company.
There are many different types of visuals that help to tell your brand story and not all content is created equal. So to help you get started with creating and using a visual content plan, I did a little research for you. Here are the top 6 most effective types of visual content.
If you want to really stand out video is the way! Video posts attract three times the engagement than posts without video do. Similarly, the conversion rate for websites that use video is 4.8 percent, as opposed to 2.9 percent for those that don’t.
To achieve maximum ROI, marketers should publish videos on a regular schedule. Yes, creating one video is certainly better than creating none you will see the best return if you create and release videos on a consistent basis. YOu can do live videos on social media, create "How to's" for YouTube or just film a simple behind the scenes and share it.
Photos put a face to your business and create a personal connection with your audience. 93% of people say images are the #1 deciding factor when buying a product. Help your customers decide to buy with eye-catching photographs. Great ideas of what to photograph: You, “behind the scenes” of your company & team and of course your products and services in action. Consider having a professional portrait session to create a visual content library that is personal and authentic. Keep in mind that stock photos can be helpful and may even cost less but they don't tell your story and worst can be used by any and everybody.
Quotes are highly shared over most social media platforms and they are very easy to create. Be sure to pick quotes that reflect your business and appeal to your target audience. Bonus, add them to a photo that represents your company or service.
People love infographics. Infographics are shared and liked 3x more than other types of visual content. A good infographic compresses a lot of information into 1 medium. They are often loaded with pictures, texts, graphs, etc. A great way to use one is as a way to simplify an entire article and give a clear idea about what the topic is about. These can take a little bit of time to create but can be used again and again.
If you really want to capture your target audience and create a local fan group then, branded images and essential. The most effective branded images should capture your business’s essence through color, composition, location, and personalization. When done correctly, this type of visual content can help increase your audience’s attention 67%.
** Do you need more inspiration on how to use brand images? Click here.
You can easily lose a fans' attention with facts, figures, and statistics but this information is valuable to share. Placing these numbers in a visual and all of a sudden it is interesting. Data visualizations are a great way to showcase data in an easy to understand and interesting way. The more colorful & vibrant they are the better.
Your business deserves to have the best content marketing strategy. Photographs, quote cards, images, videos, infographics, and data visualizations are all great and effective ways to get your business noticed. Using professional & properly branded images will increase the success of your strategy.
If you have any questions about visual content or interested in creating your brand's very own image library people reach out to me! I am a personal branding & corporate headshot photographer in Denver Colorado that would love to help your business grow its authentic connection to its clients. Connect online today or call 303.619.4181