January Social Media Posting With a Purpose Caboodle!
Social Media Caboodle, January 2021 edition
60+ ideas for your social media posts
Welcome to JANUARY! Unless you are one of the few that found this post early. If you are new to my monthly posting caboodle, WELCOME to a new year and a new outlook on your marketing strategy!
In this blog post, you will find
- Daily post ideas & suggestions
- Social media marketing tips to help you increase your engagement
- Ideas to help you improve your posting consistency
- Best of all, a way to reduce the stress caused by your DIY social media marketing strategy.
How am I going to do that, you may be wondering? It seems like a big promise, but I honestly believe that with a plan, all things are possible. That is if you execute that plan. The trouble is, and I know all too well that having a plan and executing your plan are two very different things, and often that is because of a lack of time. I am going to give you some of that time back with a plan you can follow starting right now.
If Content is king, then Consistency is his queen!
You need to post valuable content, and you must do it consistently. Let’s define valuable because I do not mean that it has to cost a lot; shoot, it doesn’t even have to take a lot of time, but it should be something your audience will spend time on. I would define valuable content as something that educates, inspires, or entertains your audience. Something they will stop scrolling and engage with. Meaning they will comment on it, like it or better still, share it. To do this, you really need to know who your dream client is. Let’s say you are posting memes about how difficult it is to work in the restaurant industry on your business page. This could work, or it could seriously hurt you.
If your page is about restaurant consulting and your dream clients are entrepreneurs in the restaurant industry, that could be highly effective. Humor is a great way to get people to engage.
However, if you own a restaurant and you want to attract clients to come to enjoy your atmosphere and amazing food, chances are posting about difficult clients or kitchen blunders is not going to draw the preferred attention you would like.
Social Media Tip of the Month!
If you have not already done so, take the time to determine who you want to engage with your content and then create the type of content they would want!
Januarys’s Social Media Posting With a Purpose Caboodle.
Click Here to download this calendar!
If you want more information on what the Posting with a Purpose Caboodle is or how to use this information, click here. Now to the nitty-gritty! Here is the day by day suggestions that I promised for January.
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Day of the month |
Day of the week |
Post Suggestion |
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1st
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Friday
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Happy NewYears! |
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Daily Theme: Fri-YAY! |
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2nd
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Saturday |
National Personal Trainer Awareness Day |
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Daily Theme: Saturday Selfie |
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3rd
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Sunday |
Go Live- Share your business Resolutions for 2021 |
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Daily Theme: Show me-Sell me- Sunday |
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4th
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Monday |
National Trivia Day I see a fun contest in your future! Ask a question or several about your business or about your clients. Offer a fun give-a-way as a prize-may be a product that is no longer available or one you are about to launch. |
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Daily Theme: Motivational Monday |
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5th |
Tuesday |
Share industry news. What is happening in your world that your audience may find intriguing? PRO TIP: Set google alerts, so you get relevant information in your email box every day (or week) |
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Daily Theme: Tip Tuesday! |
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6th |
Wednesday |
National Technology Day – Celebrate the tech gadgets that make our life easier or more fun. This might be a good way to talk about something people don’t know about you- like your love for vinyl records and how they are making a comeback or start a debate- Mac or PC? |
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Daily Theme: What we do Wednesday |
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7th |
Thursday |
National Bobblehead Day – Ask a question! What would your bobblehead look like if you had one? |
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Daily Theme: Throwback Thursday- Back Behind the scenes |
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8th |
Friday |
National Winter Skin Relief Day- great if you have a product line that helps with this particular problem, or you could do a fun meme. There are several for this one. Who doesn’t like a good laugh? |
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Daily Theme: Fri-YAY! |
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9th |
Saturday |
National Law Enforcement Appreciation Day A simple thank you can go along way, but why not do something and then post about it—a selfie with a local officer or family member who is an officer. Offer a discount this week to all law enforcement. Deliver goodies to your local police department. I would love to hear your ideas on this one; comment below. |
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Daily Theme: Saturday Selfie |
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10th
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Sunday |
Ask me anything post. Go live or start a post feed. See what kind of questions you get. These should fuel your content. Best of all, the comments will boost your engagement. |
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Daily Theme: Show me-Sell me- Sunday |
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11th |
Monday |
National Clean Off Your Desk Day In light of this day, post a before and after- NO SHAME! |
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Daily Theme: Motivational Monday Use this Canva Template to create your own. |
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12th |
Tuesday |
Short Video This could be of you, your space, your tip for the day, or a simple marketing slide show. |
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Daily Theme: Tip Tuesday! |
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13th |
Wednesday |
Client Spotlight. Not another testimonial, but just brag a little on someone you have worked with or sold to and what makes him or her so awesome. Do not forget to tag them. |
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Daily Theme: What we do Wednesday |
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14th |
Thursday |
National Dress Up Your Pet Day Pictures people. Maybe have your audience vote on the best outfit for your fur-baby’s birthday or invite everyone to share a picture of their pet all dressed up. |
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Daily Theme: Throwback Thursday- Back Behind the scenes |
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15th |
Friday |
ReShare. Share a piece of content that did well for you in the past. Don’t worry no one will notice. |
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Daily Theme: Fri-YAY! |
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16th |
Saturday |
PSA Post “ I don’t know who needs to hear this but go spend that gift card before it ends up at the bottom of your junk drawer.” |
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Daily Theme: Saturday Selfie |
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17th |
Sunday |
Video Post Show how to use a new product – one of yours or one that complements what you do. |
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Daily Theme: Show me-Sell me- Sunday |
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18th |
Monday |
Martin Luther King Jr. Day |
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Daily Theme: Motivational Monday |
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19th |
Tuesday |
National Popcorn Day. Share a recipe. Take a poll Sweet or Salty |
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Daily Theme: Tip Tuesday! |
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20th |
Wednesday |
Image post – Caption this! |
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Daily Theme: What we do Wednesday |
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21th |
Thursday |
Get to Know Your Customers Day Third Thursday of Each Quarter |
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Daily Theme: Throwback Thursday- Back Behind the scenes |
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22nd |
Friday |
Company News! |
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Daily Theme: Fri-YAY! |
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23rd |
Saturday |
Share an influencer's post. Someone who inspired you or your industry. Or maybe a local & relevant business that your audience will appreciate. |
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Daily Theme: Saturday Selfie |
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24th |
Sunday |
Fun Gif |
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Daily Theme: Show me-Sell me- Sunday |
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25th |
Monday |
National Irish Coffee Day |
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Daily Theme: Motivational Monday |
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26th |
Tuesday |
Branded Infographic Create a visual with boring facts is a fun way to share info that your audience might want to know but probably would not read an article about. |
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Daily Theme: Tip Tuesday! |
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27th |
Wednesday |
National Chocolate Cake Day |
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Daily Theme: What we do Wednesday |
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28th |
Thursday |
National Have Fun At Work Day |
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Daily Theme: Throwback Thursday- Back Behind the scenes |
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29th |
Friday |
Ask for advice.
We all like sharing our opinion. Serious business question or have fun with it. |
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Daily Theme: Fri-YAY! |
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30th |
Saturday |
Do a Video Interview.
Choose a client or vendor and chat with them about what they do and why. |
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Daily Theme: Saturday Selfie |
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31st |
Sunday |
National Backward Day YAD DRAWKCAB LANOITAN |
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Daily Theme: Show me-Sell me- Sunday |
This download includes the calendar shown above and a blank December 2020 calendar so you can design your own plan.
If you are interested in a custom calendar or want help with other social media services, please check out my social media services page for more information. You deserve to be seen, and I can help.
I would love to hear what posts have been the most successful for you? Leave a comment below.