We are well into 2021 now and I don't know about you but it is business as usual, just not the usual! If you know what I mean.
I have been working very hard for the last few months on a social media tool kit and a membership program designed to help the "Do It Yourselfers", like you and me use social media for our businesses. Let me tell you what I am so excited about the feedback I have been getting. It is not going to replace this monthly blog post though so if you have become a little reliant on my daily suggestions don't worry they are here to stay. The first thing I did was create the Social Media Marketing Tool Kit. This tool kit is everything you need to create an effective strategy for your brand, create a solid plan around it and then actually execute it so you may want to go check it out. The second thing I created was a monthly coaching membership program designed so I can create a community of like-minded women entrepreneurs and help them with their social media. If that sounds like something you would love, keep reading I will share some more at the end of this post.
It is because of all this creating I am running behind on the February Caboodle post so I hope you will forgive me. As always in this blog post, you will find:
Social Media is a power player in the marketing world without a doubt! If you have not figured out how to use it for your business now would be a good time to get on that. I always advise my clients to start by understanding who they are talking to.
When you know who you are talking to you can create content that will attract them, speak to them with words that they use and build a brand that feels like it was designed just for them.
Why is that important? The better you understand your dream client the easier it will be to build real connections so you can build a community of true fans. PLUS:
Social Media Tip of the Month!
If you didn't see this one coming I am so sorry. The tip of the month is to take the time to define your dream client. Not sure what that means? I am sure you have heard it before, I call it your dream client but other marketers call it your target client or client avatar.
To give it a simple definition it is a fictional
description of a single person,
who represents your client base.
The Dream Client Profile workbook I created offers a worksheet and three ways of getting started on your dream client profile. You can evaluate your current client base, look at who your competitors are working with, or thinking about a celebrity that would be a great spokesperson for your brand. This will be an ongoing and ever-changing process but the more you know the better you can attract and sell to your dream client.
Once You have down the basics demographics- give him or her a name. My dream client's name is Olivia. Then go deeper, what do they do for fun, where do they hang out? Know as much as you can.
Comment below if you have any questions. Now it is time to get to the real reason you are here. A content calendar for February and daily posting suggestions. Be sure to download the PDF of the calendar and the list for easy reference.
February's Social Media Posting With a Purpose Caboodle.
Click Here to download this calendar!
If you want more information on what the Posting with a Purpose Caboodle is or how to use this information, click here.
Day of the month |
Day of the week |
Post Suggestion |
1st |
Monday |
National Get Up Day |
Daily Theme: Motivational Monday |
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2nd |
Tuesday |
Ground Hogs Day |
Daily Theme: Tuesday Tips |
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3rd |
Wednesday |
Promo Post Talk about what you sell. |
Daily Theme: What we do. |
||
4th |
Thursday |
Industry News Share an article related to your industry. Don't forget to share what you think about it and tag where you found it. |
Daily Theme: A look behind the scenes |
||
5th |
Friday |
National Wear Red Day |
Daily Theme: Fri-YAY! |
||
6th |
Saturday |
Fill in the Blank Post. Ideas: The first (YOUR PRODUCT) I ever bought was _____________ or All I want for Valentines day is __________ |
Daily Theme: Saturday Selfie |
||
7th |
Sunday |
Caption this photo. Share a funny personal picture or even a GIF and ask your audience to caption it. |
Daily Theme: Sunday Sunshine |
||
8th |
Monday |
Promo Post Talk about what you sell. |
Daily Theme: Motivational Monday |
||
9th |
Tuesday |
National Pizza Day |
Daily Theme: Tuesday Tips |
||
10th |
Wednesday |
Infographic Take what many would consider boring about what you do and liven it up by creating an infographic. Think numbers, and other not so fun boring data. |
Daily Theme: What we do. |
||
11th |
Thursday |
National Make a Friend Day |
Daily Theme: A look behind the scenes |
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12th |
Friday |
Share a Random Thought |
Daily Theme: Fri-YAY! |
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13th |
Saturday |
Galentine’s Day |
Daily Theme: Saturday Selfie |
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14th |
Sunday |
Valentines Day |
Daily Theme: Sunday Sunshine |
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15th |
Monday |
President's Day |
Daily Theme: Motivational Monday |
||
16th |
Tuesday |
Promo Post Talk about what you sell. |
Daily Theme: Tuesday Tips |
||
17th |
Wednesday |
National Random Acts of Kindness Day |
Daily Theme: What we do. |
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18th |
Thursday |
Testimonial |
Daily Theme: A look behind the scenes |
||
19th |
Friday |
Re Share a post that did well recently. |
Daily Theme: Fri-YAY! |
||
20th |
Saturday |
National Love Your Pet Day |
Daily Theme: Saturday Selfie |
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21st |
Sunday |
Tell a Story How did you get started in your business? Or something more personal. |
Daily Theme: Sunday Sunshine |
||
22nd |
Monday |
National Margarita Day |
Daily Theme: Motivational Monday |
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23rd |
Tuesday |
Promo Post Talk about what you sell. |
Daily Theme: Tuesday Tips |
||
24th |
Wednesday |
Video Post |
Daily Theme: What we do. |
||
25th |
Thursday |
Photo Vote Share 2-4 images and ask your audience to select their fav, by liking it. Images could be a new product color or where you want to go on vacation. Have fun with it. |
Daily Theme: A look behind the scenes |
||
26th |
Friday |
Frequently Asked Questions |
Daily Theme: Fri-YAY! |
||
27th |
Saturday |
Share your Biz Tagline |
Daily Theme: Saturday Selfie |
||
28th |
Sunday |
Promo Post Talk about what you sell. |
Daily Theme: Sunday Sunshine |
This download includes the calendar shown above and a blank February 2021 calendar so you can design your own plan.
You can also download the list by clicking here.
So a little more about why I am so excited about this monthly coaching membership program. For far less than what it would cost to hire a social media manager, heck even less than hiring me for monthly one on one coaching you get all of the amazing things included plus you join a community of like-minded women who want to help each other be successful.
Bonus!
The first dozen members to join get - Monthly One on One Coaching with me for the first year.
It also includes access to the Social Media Tool Kit which is nine fantastic products:
Sign Up now &
SAVE 50% on either plan!
TOTAL VALUE: More than $7,000 a year
Sign up in the next 48 hours for only
$147.50 a month
Using Discount Code:
DIPITY
Learn more about this membership program.
Never miss out, jump on my email list today.
If you are interested in a custom calendar or want help with other social media services, please check out my social media services page for more information. You deserve to be seen, and I can help.
I would love to hear what posts have been the most successful for you? Leave a comment below.