February 2021 Social Media Posting With Purpose - tips and tricks for small businesses

Social Media Caboodle, February 2021 edition
60+ ideas for your social media posts

We are well into 2021 now and I don't know about you but it is business as usual, just not the usual!   If you know what I mean.   

I have been working very hard for the last few months on a social media tool kit and a membership program designed to help the "Do It Yourselfers", like you and me use social media for our businesses.  Let me tell you what I am so excited about the feedback I have been getting.  It is not going to replace this monthly blog post though so if you have become a little reliant on my daily suggestions don't worry they are here to stay. The first thing I did was create the Social Media Marketing Tool Kit.  This tool kit is everything you need to create an effective strategy for your brand, create a solid plan around it and then actually execute it so you may want to go check it out. The second thing I created was a monthly coaching membership program designed so I can create a community of like-minded women entrepreneurs and help them with their social media.  If that sounds like something you would love, keep reading I will share some more at the end of this post.

It is because of all this creating I am running behind on the February Caboodle post so I hope you will forgive me.  As always in this blog post, you will find:

• Daily post ideas & suggestions
• Social media marketing tips to help you increase your engagement
• Ideas to help you improve your posting consistency
• Best of all, a way to reduce the stress caused by your DIY social media marketing strategy.   

February 2021 social media posting with a Purpose Caboodle. Over 45 most suggestions and social media tips for small business owners who want to effectively use social media to market their business.
 

Social Media is a power player in the marketing world without a doubt!  If you have not figured out how to use it for your business now would be a good time to get on that. I always advise my clients to start by understanding who they are talking to.  

When you know who you are talking to you can create content that will attract them, speak to them with words that they use and build a brand that feels like it was designed just for them.

Why is that important? The better you understand your dream client the easier it will be to build real connections so you can build a community of true fans. PLUS:

• You will stop wasting your time trying to speak to everyone!
• Your Dream Client will feel understood which will make them more likely to buy from you.
• You will be on the right platforms posting the right content.  

Social Media Tip of the Month!

If you didn't see this one coming I am so sorry.  The tip of the month is to take the time to define your dream client.  Not sure what that means?  I am sure you have heard it before, I call it your dream client but other marketers call it your target client or client avatar. 

Dream client definition
 

To give it a simple definition it is a fictional
description of a single person,

who represents your client base.  

The Dream Client Profile workbook I created offers a worksheet and three ways of getting started on your dream client profile.   You can evaluate your current client base, look at who your competitors are working with, or thinking about a celebrity that would be a great spokesperson for your brand.  This will be an ongoing and ever-changing process but the more you know the better you can attract and sell to your dream client.

Once You have down the basics demographics- give him or her a name.  My dream client's name is Olivia.  Then go deeper, what do they do for fun, where do they hang out?  Know as much as you can.

Comment below if you have any questions.  Now it is time to get to the real reason you are here.  A content calendar for February and daily posting suggestions.  Be sure to download the PDF of the calendar and the list for easy reference.
 

February's Social Media Posting With a Purpose Caboodle. 

January 2021 Social media posting suggestions and ideas calendar by "More Than Serendipity Social Media " DBA Samantha Markey PhotographySee below to download the PDF version of this.

Click Here to download this calendar!

If you want more information on what the Posting with a Purpose Caboodle is or how to use this information, click here. 

This download includes the calendar shown above and a blank February 2021 calendar so you can design your own plan.

You can also download the list by clicking here.

So a little more about why I am so excited about this monthly coaching membership program.  For far less than what it would cost to hire a social media manager, heck even less than hiring me for monthly one on one coaching you get all of the amazing things included plus you join a community of like-minded women who want to help each other be successful.

• Monthly Live Co-Working Calls 
• Monthly Content Tips and Ideas sent to your email box
• On-boarding Strategy Call. 
• Private Facebook Community 
• 52 Editable Inspirational Quotes (Canva Template). 
• This means instant access to new tools when added to the kit.
• An annual calendar included in your membership.
• Guest Expert Sessions (quarterly) 

Bonus!

The first dozen members to join get - Monthly One on One Coaching with me for the first year.

It also includes access to the Social Media Tool Kit which is nine fantastic products:

• • 2021 Social Media Monthly - Weekly Content Planner 
• • Branding 101 
• • Build Your Social Media Marketing Strategy. Step by Step 
• • Content Creation Guide 
• • DIY Photography Guide 
• • Go Live Checklist 
• • How-to create your Dream Client Profile Workbook 
• • Post Like A Pro - How-to Guide 
• • Social Media Marketing Goal Tracker 

Sign Up now &

SAVE 50% on either plan!

TOTAL VALUE: More than $7,000 a year

Sign up in the next 48 hours for only

$147.50 a month

Using Discount Code: 

DIPITY

Join the Plandipity Inner Circle Learn more about this membership program.

Never miss out, jump on my email list today.

If you are interested in a custom calendar or want help with other social media services, please check out my social media services page for more information.  You deserve to be seen, and I can help.  

I would love to hear what posts have been the most successful for you?  Leave a comment below.