We are well into 2021 now and I don't know about you but it is business as usual, just not the usual! If you know what I mean.
I have been working very hard for the last few months on a social media tool kit and a membership program designed to help the "Do It Yourselfers", like you and me use social media for our businesses. Let me tell you what I am so excited about the feedback I have been getting. It is not going to replace this monthly blog post though so if you have become a little reliant on my daily suggestions don't worry they are here to stay. The first thing I did was create the Social Media Marketing Tool Kit. This tool kit is everything you need to create an effective strategy for your brand, create a solid plan around it and then actually execute it so you may want to go check it out. The second thing I created was a monthly coaching membership program designed so I can create a community of like-minded women entrepreneurs and help them with their social media. If that sounds like something you would love, keep reading I will share some more at the end of this post.
It is because of all this creating I am running behind on the February Caboodle post so I hope you will forgive me. As always in this blog post, you will find:
Social Media is a power player in the marketing world without a doubt! If you have not figured out how to use it for your business now would be a good time to get on that. I always advise my clients to start by understanding who they are talking to.
When you know who you are talking to you can create content that will attract them, speak to them with words that they use and build a brand that feels like it was designed just for them.
Why is that important? The better you understand your dream client the easier it will be to build real connections so you can build a community of true fans. PLUS:
Social Media Tip of the Month!
If you didn't see this one coming I am so sorry. The tip of the month is to take the time to define your dream client. Not sure what that means? I am sure you have heard it before, I call it your dream client but other marketers call it your target client or client avatar.
To give it a simple definition it is a fictional
description of a single person,
who represents your client base.
The Dream Client Profile workbook I created offers a worksheet and three ways of getting started on your dream client profile. You can evaluate your current client base, look at who your competitors are working with, or thinking about a celebrity that would be a great spokesperson for your brand. This will be an ongoing and ever-changing process but the more you know the better you can attract and sell to your dream client.
Once You have down the basics demographics- give him or her a name. My dream client's name is Olivia. Then go deeper, what do they do for fun, where do they hang out? Know as much as you can.
Comment below if you have any questions. Now it is time to get to the real reason you are here. A content calendar for February and daily posting suggestions. Be sure to download the PDF of the calendar and the list for easy reference.
February's Social Media Posting With a Purpose Caboodle.
Click Here to download this calendar!
If you want more information on what the Posting with a Purpose Caboodle is or how to use this information, click here.
Day of the month |
Day of the week |
Post Suggestion |
1st |
Monday |
National Get Up Day |
Daily Theme: Motivational Monday |
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2nd |
Tuesday |
Ground Hogs Day |
Daily Theme: Tuesday Tips |
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3rd |
Wednesday |
Promo Post Talk about what you sell. |
Daily Theme: What we do. |
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4th |
Thursday |
Industry News Share an article related to your industry. Don't forget to share what you think about it and tag where you found it. |
Daily Theme: A look behind the scenes |
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5th |
Friday |
National Wear Red Day |
Daily Theme: Fri-YAY! |
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6th |
Saturday |
Fill in the Blank Post. Ideas: The first (YOUR PRODUCT) I ever bought was _____________ or All I want for Valentines day is __________ |
Daily Theme: Saturday Selfie |
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7th |
Sunday |
Caption this photo. Share a funny personal picture or even a GIF and ask your audience to caption it. |
Daily Theme: Sunday Sunshine |
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8th |
Monday |
Promo Post Talk about what you sell. |
Daily Theme: Motivational Monday |
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9th |
Tuesday |
National Pizza Day |
Daily Theme: Tuesday Tips |
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10th |
Wednesday |
Infographic Take what many would consider boring about what you do and liven it up by creating an infographic. Think numbers, and other not so fun boring data. |
Daily Theme: What we do. |
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11th |
Thursday |
National Make a Friend Day |
Daily Theme: A look behind the scenes |
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12th |
Friday |
Share a Random Thought |
Daily Theme: Fri-YAY! |
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13th |
Saturday |
Galentine’s Day |
Daily Theme: Saturday Selfie |
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14th |
Sunday |
Valentines Day |
Daily Theme: Sunday Sunshine |
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15th |
Monday |
President's Day |
Daily Theme: Motivational Monday |
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16th |
Tuesday |
Promo Post Talk about what you sell. |
Daily Theme: Tuesday Tips |
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17th |
Wednesday |
National Random Acts of Kindness Day |
Daily Theme: What we do. |
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18th |
Thursday |
Testimonial |
Daily Theme: A look behind the scenes |
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19th |
Friday |
Re Share a post that did well recently. |
Daily Theme: Fri-YAY! |
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20th |
Saturday |
National Love Your Pet Day |
Daily Theme: Saturday Selfie |
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21st |
Sunday |
Tell a Story How did you get started in your business? Or something more personal. |
Daily Theme: Sunday Sunshine |
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22nd |
Monday |
National Margarita Day |
Daily Theme: Motivational Monday |
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23rd |
Tuesday |
Promo Post Talk about what you sell. |
Daily Theme: Tuesday Tips |
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24th |
Wednesday |
Video Post |
Daily Theme: What we do. |
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25th |
Thursday |
Photo Vote Share 2-4 images and ask your audience to select their fav, by liking it. Images could be a new product color or where you want to go on vacation. Have fun with it. |
Daily Theme: A look behind the scenes |
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26th |
Friday |
Frequently Asked Questions |
Daily Theme: Fri-YAY! |
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27th |
Saturday |
Share your Biz Tagline |
Daily Theme: Saturday Selfie |
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28th |
Sunday |
Promo Post Talk about what you sell. |
Daily Theme: Sunday Sunshine |
This download includes the calendar shown above and a blank February 2021 calendar so you can design your own plan.
You can also download the list by clicking here.
So a little more about why I am so excited about this monthly coaching membership program. For far less than what it would cost to hire a social media manager, heck even less than hiring me for monthly one on one coaching you get all of the amazing things included plus you join a community of like-minded women who want to help each other be successful.
Bonus!
The first dozen members to join get - Monthly One on One Coaching with me for the first year.
It also includes access to the Social Media Tool Kit which is nine fantastic products:
Sign Up now &
SAVE 50% on either plan!
TOTAL VALUE: More than $7,000 a year
Sign up in the next 48 hours for only
$147.50 a month
Using Discount Code:
DIPITY
Learn more about this membership program.
Never miss out, jump on my email list today.
If you are interested in a custom calendar or want help with other social media services, please check out my social media services page for more information. You deserve to be seen, and I can help.
I would love to hear what posts have been the most successful for you? Leave a comment below.
Want to improve engagement on your social media? Improve the images you are using. Of course, as a photographer, I believe that hiring a brand photographer to help you not only get top notch- high-quality images but plan images that will tell your story is essential. And yet, I also know that we all want authenticity, so images do not have to be professional to be suitable for your brand.
So what kind of images do you need? I recommend starting with your goal. What message are you trying to get across? Knowing that will help you plan visuals to support that goal. Some general tips on choosing the right images:
Then mix it up with some different subjects.
Candid Photos.
People in action or behind the scenes type images do very well on social platforms like Instagram.
Detail Shots
Think- up close and personal. Macro photography is normally a huge hit, that is a close up of something that shows details. I may be hungry right now, but all that is coming to mind is sprinkles on a frosted vanilla donut. YUM.
Product – Promotional Images
Sure, you should only be posting direct promotional posts about 20% of the time; you still need to be doing it.
Text with Image
Think Quotes, infographics, and charts. This is a great way to visually share information, and be these tend to be shared more than a text-alone post would be.
Tips to make your images more engaging
Include a piece of you; by this, I mean if you are crafting or writing, instead of just taking a photo of the items on the table in front of you, including your hand in the shot. This works if on the beach; include those toes in the landscape shot. This reminds people that there is a person behind the work you do. It is also why lifestyle brand images have become so popular for brands to use on social media.
Focus more on connecting with your dream client. Yes, a beautiful feed is wonderful, especially on Instagram, but it will not help your business if your dream client doesn’t connect to it. You can also take advantage of the carousel posts option if you want your feed to look a certain way. Make the first photo a professional brand visual, and the other images can show more of the more authentic you. Encourage your viewers to swipe right to see XYZ.
Like I mentioned before, authenticity draws more attention than stock images. Professional photos are a great way to go, but you can also take images with your phone and edit them, so they are of you, your team, and your products.
More ways to be authentic:
In conclusion, to select fantastic brand imagery for your brands’ social media, you must first know what you are trying to say and to who. Then you can build a list of the photos and graphics you need to share that message.
I love social media for keeping up with my friends and family, we have moved around so much we have friends all over the country and almost none of our family is close by.
Social Media has made it feel like we see each other much more than we do.
You know what, it can work like that for your business too.
Building relationships with your current and past clients is the number one way to retain them as loyal customers and raving fans! Social media can make it easy and fun.
When you know what your audience wants it is easier to create content that will keep them coming back for more. Imagine if you knew more about what your clients love.
You can learn if they enjoy tacos, reading, learn more about their family, find out if they have pets, buy groceries online, and more! Listening will help you build your dream client profile and if you keep a good CRM, update it as you learn new things about your clients.
When you take the time to keep up with them on social media you will find it help you fill in some gaps like anniversaries so you can make better connections. Not to mention create content that will grab their attention.
We all get on Social media to be social, I know crazy concept! Take advantage of this and be sure you respond to comments and responses. Every comment is a chance to interact with your followers and hopefully your dream client.
Want to make a real impression though, make an effort to go comment on their posts too. Doing that will help you get to know them as a person and not just a potential client. Even better it will also help keep you top of mind when they need what you do or they have a friend that does.
Be authentic and show you care, your clients will appreciate more than you may ever know.
Sure we want to promote our business on our business page, that's why we created it after all. That won't get people to keep coming back for more though. Always keep your dream client in mind.
Here are some ways you can provide value:
Create and share education/information content.
Share other business that is relevant
Inspirational Quotes
Humor is often appreciated so share funny stories, memes, or fun videos.
Pictures. Of you, your business, products, customers you name it.
“How-to” post
Newsworthy reposts
I think Facebook for this but several social media platforms, liked Linkedin, let you create groups that select people can join. Create an exclusive group or Private group where you can share special deals, company announcements before they are live, special education whatever will bring value to your audience.
Ask the members to turn notifications on so they don’t miss anything. What better way to make your clients feel special and make sure they see what you have going on?
Using groups can build community, trust, and organically increase your presence on that platform.
Is your business profile easy to find? If not that is something you should fix today. Also do not be ashamed to share your business page with your friends, on your personal page, make sure it is on your website, the bottom of your emails & linked to other marketing sites. People can not connect with you if they can not find you. Here are a couple of tips to make sure you are easy to find:
Keep account names/Vanity URLs simple and straightforward. If possible the same on all platforms too.
Consider using relevant keywords in your page name.
The use of specific and relevant hashtags will help you grow your audience
Share pictures & videos of local attractions, businesses etc. They are relatable and shareable. AND tag-able
Welcome to JANUARY! Unless you are one of the few that found this post early. If you are new to my monthly posting caboodle, WELCOME to a new year and a new outlook on your marketing strategy!
In this blog post, you will find
How am I going to do that, you may be wondering? It seems like a big promise, but I honestly believe that with a plan, all things are possible. That is if you execute that plan. The trouble is, and I know all too well that having a plan and executing your plan are two very different things, and often that is because of a lack of time. I am going to give you some of that time back with a plan you can follow starting right now.
If Content is king, then Consistency is his queen!
You need to post valuable content, and you must do it consistently. Let’s define valuable because I do not mean that it has to cost a lot; shoot, it doesn’t even have to take a lot of time, but it should be something your audience will spend time on. I would define valuable content as something that educates, inspires, or entertains your audience. Something they will stop scrolling and engage with. Meaning they will comment on it, like it or better still, share it. To do this, you really need to know who your dream client is. Let’s say you are posting memes about how difficult it is to work in the restaurant industry on your business page. This could work, or it could seriously hurt you.
If your page is about restaurant consulting and your dream clients are entrepreneurs in the restaurant industry, that could be highly effective. Humor is a great way to get people to engage.
However, if you own a restaurant and you want to attract clients to come to enjoy your atmosphere and amazing food, chances are posting about difficult clients or kitchen blunders is not going to draw the preferred attention you would like.
Social Media Tip of the Month!
If you have not already done so, take the time to determine who you want to engage with your content and then create the type of content they would want!
Januarys’s Social Media Posting With a Purpose Caboodle.
Click Here to download this calendar!
If you want more information on what the Posting with a Purpose Caboodle is or how to use this information, click here. Now to the nitty-gritty! Here is the day by day suggestions that I promised for January.
Day of the month |
Day of the week |
Post Suggestion |
1st
|
Friday
|
Happy NewYears! |
Daily Theme: Fri-YAY! |
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2nd
|
Saturday |
National Personal Trainer Awareness Day |
Daily Theme: Saturday Selfie |
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3rd
|
Sunday |
Go Live- Share your business Resolutions for 2021 |
Daily Theme: Show me-Sell me- Sunday |
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4th
|
Monday |
National Trivia Day I see a fun contest in your future! Ask a question or several about your business or about your clients. Offer a fun give-a-way as a prize-may be a product that is no longer available or one you are about to launch. |
Daily Theme: Motivational Monday |
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5th |
Tuesday |
Share industry news. What is happening in your world that your audience may find intriguing? PRO TIP: Set google alerts, so you get relevant information in your email box every day (or week) |
Daily Theme: Tip Tuesday! |
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6th |
Wednesday |
National Technology Day – Celebrate the tech gadgets that make our life easier or more fun. This might be a good way to talk about something people don’t know about you- like your love for vinyl records and how they are making a comeback or start a debate- Mac or PC? |
Daily Theme: What we do Wednesday |
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7th |
Thursday |
National Bobblehead Day – Ask a question! What would your bobblehead look like if you had one? |
Daily Theme: Throwback Thursday- Back Behind the scenes |
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8th |
Friday |
National Winter Skin Relief Day- great if you have a product line that helps with this particular problem, or you could do a fun meme. There are several for this one. Who doesn’t like a good laugh? |
Daily Theme: Fri-YAY! |
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9th |
Saturday |
National Law Enforcement Appreciation Day A simple thank you can go along way, but why not do something and then post about it—a selfie with a local officer or family member who is an officer. Offer a discount this week to all law enforcement. Deliver goodies to your local police department. I would love to hear your ideas on this one; comment below. |
Daily Theme: Saturday Selfie |
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10th
|
Sunday |
Ask me anything post. Go live or start a post feed. See what kind of questions you get. These should fuel your content. Best of all, the comments will boost your engagement. |
Daily Theme: Show me-Sell me- Sunday |
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11th |
Monday |
National Clean Off Your Desk Day In light of this day, post a before and after- NO SHAME! |
Daily Theme: Motivational Monday Use this Canva Template to create your own. |
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12th |
Tuesday |
Short Video This could be of you, your space, your tip for the day, or a simple marketing slide show. |
Daily Theme: Tip Tuesday! |
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13th |
Wednesday |
Client Spotlight. Not another testimonial, but just brag a little on someone you have worked with or sold to and what makes him or her so awesome. Do not forget to tag them. |
Daily Theme: What we do Wednesday |
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14th |
Thursday |
National Dress Up Your Pet Day Pictures people. Maybe have your audience vote on the best outfit for your fur-baby’s birthday or invite everyone to share a picture of their pet all dressed up. |
Daily Theme: Throwback Thursday- Back Behind the scenes |
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15th |
Friday |
ReShare. Share a piece of content that did well for you in the past. Don’t worry no one will notice. |
Daily Theme: Fri-YAY! |
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16th |
Saturday |
PSA Post “ I don’t know who needs to hear this but go spend that gift card before it ends up at the bottom of your junk drawer.” |
Daily Theme: Saturday Selfie |
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17th |
Sunday |
Video Post Show how to use a new product – one of yours or one that complements what you do. |
Daily Theme: Show me-Sell me- Sunday |
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18th |
Monday |
Martin Luther King Jr. Day |
Daily Theme: Motivational Monday |
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19th |
Tuesday |
National Popcorn Day. Share a recipe. Take a poll Sweet or Salty |
Daily Theme: Tip Tuesday! |
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20th |
Wednesday |
Image post – Caption this! |
Daily Theme: What we do Wednesday |
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21th |
Thursday |
Get to Know Your Customers Day Third Thursday of Each Quarter |
Daily Theme: Throwback Thursday- Back Behind the scenes |
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22nd |
Friday |
Company News! |
Daily Theme: Fri-YAY! |
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23rd |
Saturday |
Share an influencer's post. Someone who inspired you or your industry. Or maybe a local & relevant business that your audience will appreciate. |
Daily Theme: Saturday Selfie |
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24th |
Sunday |
Fun Gif |
Daily Theme: Show me-Sell me- Sunday |
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25th |
Monday |
National Irish Coffee Day |
Daily Theme: Motivational Monday |
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26th |
Tuesday |
Branded Infographic Create a visual with boring facts is a fun way to share info that your audience might want to know but probably would not read an article about. |
Daily Theme: Tip Tuesday! |
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27th |
Wednesday |
National Chocolate Cake Day |
Daily Theme: What we do Wednesday |
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28th |
Thursday |
National Have Fun At Work Day |
Daily Theme: Throwback Thursday- Back Behind the scenes |
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29th |
Friday |
Ask for advice.
We all like sharing our opinion. Serious business question or have fun with it. |
Daily Theme: Fri-YAY! |
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30th |
Saturday |
Do a Video Interview.
Choose a client or vendor and chat with them about what they do and why. |
Daily Theme: Saturday Selfie |
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31st |
Sunday |
National Backward Day YAD DRAWKCAB LANOITAN |
Daily Theme: Show me-Sell me- Sunday |
This download includes the calendar shown above and a blank December 2020 calendar so you can design your own plan.
If you are interested in a custom calendar or want help with other social media services, please check out my social media services page for more information. You deserve to be seen, and I can help.
I would love to hear what posts have been the most successful for you? Leave a comment below.
Hi there! I am so glad you are here. Maybe you ran across this post by mistake or maybe you found the latest posting caboodle but you wanted more info, either way here you are! I just want to take a brief moment to explain this monthly blog post that I create for you to help answer frequent questions that I get. If you still have more leave a comment below and I will get back to you soon!
Every month I do a blog post called the Social Media Posting Caboodle. My goal is to help you have a basic and simple plan to follow or to jumpstart your marketing plan each month. It doesn't change much but what it does is offer you:
These daily social media themes are pretty generic but my hope is that you find them a good place to start. You may want to do a little research and come up with some that better fit your audience but no matter what industry you work in and can and should be able to start with these and see how your audience responds then adapted to fit them best.
You may also want to use the themes but change up the days you use them. Sure why not? Maybe you want to do a sales post, otherwise why even have a business page right? However, you find that sales post on Sundays doesn’t work for your audience. Try a different day and see how they do. Also if you don’t want to post every day, don’t, but I highly recommend a consistent schedule. If not every day maybe always post on Monday, Wednesday, and Friday.
You will also notice that I enjoy those silly national holidays, I know some are a little off the wall but they can be a great conversation starter. If you want to know more about how I use them in my marketing plan check out this blog post.
So what are the Daily Themes? Here is how I suggest using them.
Monday: Motivational Quote. Quotes do so well on social media so they are a great way to boost your post engagements and attract new followers. Think about your dream client, what do you think would help motivate them on a Monday? Do a simple google search and you will find so many to choose from. #quoteoftheday #motivation #letsdothis
Tuesday: Tantalizing Tuesday Tips
– Share a tip your dream clients will appreciate. Tips about your business, industry-related tips, or even tips about topics that are more personal focused (if your dream client will respond to that). You can do these as videos, infographics, or just a nice long how to post. Have fun with it. #tiptuesday #tips #tantilizingtips These posts are how you can make yourself useful to your audience which makes them want to follow you. Share a how-to. Consider what FAQ can you answer. Think about when someone comes to you what problems are you solving, how can they DIY it. Don't worry they probably won't do it and now you look like an authority.
Wednesday: What we do Wednesday. This is not a sales pitch but more of a show and tell, share a product or service. This could be a detailed post on why your product or service is beneficial, how to use it, who needs it, or even a demo. Try creating a slide show video on Canva. #whatwedowednesday #checkthisout
Thursday: Throw Back Thursday- Back Behind the scenes I mean. Don’t overthink this one, if you have got nothing going on worth sharing, share something anyway. Coffee break, I see a selfie opportunity. Writing a report, desk shot. Wishing you had a better idea for lunch then tuna again? Create a post and ask for ideas for tomorrow. #BTS #behindthescences #showme
Friday: Fri-YAY! Come on Brag a little. A humblebrag is not a bad thing, I don’t care what grandma told you. Share some love this could be in the form of client testimonials, selfies with clients or even sharing a big accomplishment you are particularly proud of. Share the love you receive with the rest of your followers; nothing works better than social proof to show others all the awesomeness you have to offer. You can do this easily with a pretty graphic, a simple screenshot, or even just repost a client’s post about you. #fri-Yay #sharethelove #thanks
Saturday: Post a selfie and share a little bit about yourself. You could also choose to share a picture of your family, dog, or favorite taco just to make the post more personal. Personalizing what you do helps create connections and build trust! #saturdayselfie
Sunday: Show Me - Sell me - Sunday. Share your current offer, promotion, or deal. #mysmallbusiness #saletime. You can do this more often but I recommend being aware that sales posts should not be more than 20% of your content. If you are posting once a day- one maybe two posts a week should be sales.
Did I answer all your questions? If not let me know, I am here to help.